BUSINESS PLAN
DYNAMIC VIDEO
3470 University Blvd., Ste. 117
Bridgeport MN 27810
August 1994
This plan offers an outline of the steps necessary to launch a successful video production company. This award-winning business plan demonstrates a comprehensive consideration of product design, market, competition, industry, and financing, as well as an understanding of each partner's role. After applying this strategy, the authors revised it to reflect significant changes in the business. The revised version appears following this plan.
Dynamic Video (DV) is a partnership of three people who produce and distribute videotapes that teach about issues of concern to youth and are marketed primarily to schools.
In our first year of operation, we demonstrated the beginnings of a unique and profitable way of marketing our video on sexual harassment within an educational resources industry seriously lacking in suitable materials.
Dynamic Video handles three types of videotape products—
There is an almost unlimited supply of youth issues that DV can use now and in future years to fulfill our mission. Issues that educators have already said they would like DV to treat through the medium of video include—
Since we already have one product, our projected sales estimates are based on the sample of sales achieved early in 1994. Our $20,000 sales for 1994 will increase dramatically during 1995 as we complete our second and third sexual harassment videotapes.
Because of the mix of the partners' skills, we are already able to produce videotapes inexpensively. We are confident that the cost will go down even further as we advance along the learning curve.
With this factor in place, along with our commitment to serving youth and the schools, we believe we have a perfect platform to launch into the educational marketplace of the future.
Our mission is to produce fine quality educational videotapes, dealing primarily with health and social issues, to serve the students and teachers of America's schools.
Dynamic Video, a partnership of three people, produces and distributes videotapes that teach about issues of concern to children and youth and are marketed primarily in the schools.
DV was launched one year ago with the purchase of the "Compliance with Sexual Harassment Laws: A Matter of Respect" video script. The script was written by a group of local educators, had been critiqued by professional film producers, and received excellent reviews. D V bought the script in June 1993 and produced the video in the fall and winter, utilizing the talents of students and staff from several school districts as talent. "A Matter of Respect" went on the market to Minnesota schools in February 1994.
So far "A Matter of Respect" shows considerable promise as a money maker:
Note: Instructional Videos, Inc., a videotape supplier for librarians, prints a catalogue advertising the videos of 500 distributors nationwide.
Pricing: This year's catalogue includes six (6) SH education videos; price range $19.95 to $199; "A Matter of Respect" is moderately priced at $99 plus $1.50 for shipping.
Initial Sales of "A Matter of Respect" —
9/1/93-9/10/94
On Market: 2/94
Price: $99 plus $1.50 shipping
Number Sales to date: 60
Gross Sales to Date: $6,030
Continuing operations/cash balance: $1,487
Encouraged by what we have learned about the educational resources industry, DV plans to least two more videos about sexual harassment over the course of the next two years. This section outlines our reasons, addressing the following points:
Sexual harassment among students of all ages has reached alarming proportions in the schools. The use of vulgar language and sexual reference is rampant. Harassing remarks are even printed on clothes. In many schools, harassment happens so often it becomes disruptive to the learning environment. A June 1993 report based on a nationwide study by the American Association of University Women Educational Foundation found that—
Big Enough Sticks? In a 1992 landmark case based on Title IX federal antidiscrimination law, the US Supreme Court ruled that there is no limit to the damages awardable to confirmed victims of sexual harassment (Franklin vs Gwinnett County Public Schools).
In 1989, our state became the first state in the nation to require sexual harassment policies in the schools, ruling that federal law prohibiting discrimination in the schools on the basis of sex applies to sexual harassment as well.
Legislation was passed requiring 400 school districts in this state to put SH policies in place by 1991 and inform staff and students about the policies.
Meanwhile several highly-publicized cases at the national level—such as the Anita Hill hearings—have fostered a rising SH consciousness throughout the country. Other states are pushing for legislation similar to ours.
Educators are also taking a new look at existing state and federal anti-discrimination laws such as Title IX or Wisconsin Statute 118.13, which prohibits discrimination in the schools based on sex, race, religion, disability, etc., to see how they can be used to combat harassment in the schools.
All over the country, schools are seeking resources to help educate young people about sexual harassment. So far they are finding very few. Although workplace-oriented resources for adults do exist, before "A Matter of Respect" there was almost nothing on the market suitable for use with youth in the schools.
In most states, education about SH started with junior and senior high school students. However, beginning in 1994, the emphasis is on reaching young children in elementary grades. DV has already received inquiries from educators seeking SH videos for use in elementary classrooms. Teachers see a need to move early to counteract the negative gender messages children pick up from the surrounding culture and begin to foster healthy, respectful attitudes.
DV's primary target customers through the end of 1996 are the public school districts of Minnesota, Wisconsin and California. Following is the list of products we offer to our customers:
New sales projections for the SH education tapes presently in the works (these figures do not reflect sales before 8/1/94).
August 1, 1994 thru December 31, 1996
3,696 | Total customers in Minnesota, Wisconsin & California |
2,289 | Projected sales |
$200,211 | Projected gross sales |
The projections listed above are based upon the following marketing plan components:
100% of our customers personally contacted, offered free preview;
80% of our customers our experience shows will agree to preview;
64% of our customers our experience shows will purchase previewed videotape.
100% of our customers personally contacted, offered free preview;
66% of customers will buy tapes over 2-year period (first or one of first products on market in these states).
Within the schools themselves, SH education resources are purchased with money from several different sources:
Which Pot the Money Comes From & When the Cash Comes In
Orders for DV's first tape, "A Matter of Respect" came from faculty and staff from a variety of departments within the schools:
Who Is Using Our SH Videotapes
1. "A Matter of Respect" for Minnesota. Our experience with preliminary marketing of our first proprietary videotape, has left us feeling confident about our product. "Respect" in spite of its flaws, is a valuable resource, one of few on the national market which meet the needs of America's secondary schools. We believe our marketing plan should generate sales to more than half the school districts in Minnesota. During the four-month period from September-December 1994, it is the goal of the DV marketing team to have personally contacted every school district in the state and received a yes or no answer.
2. "Respect" Across the Nation. Nationwide there is unquestionably a rising consciousness on the subject of sexual harassment. It is creating a good market for our videotapes, one that we believe will last for at least two years. In fact, a national distributor of educational videotapes called D V to express an interest in distributing the national version of "A Matter of Respect." For this reason, while we do have plans to expand our video catalogue to include other topics, our main emphasis will be SH through most of 1996.
Note: There are about 16,000 school districts across the nation.
Presently we are expanding our market research to California and Wisconsin. California enacted an SH education statute Similar to Minnesota's in 1992. Here is also a push for special legislation. Until it succeeds, Equity Team officials at the Department of Public Instruction are encouraging schools to use existing anti-discrimination legislation to enforce SH policies in the schools.
We plan to revise "Respect" for the national market in spring and summer of 1995, beginning our national marketing campaign with Wisconsin and California. We have set a high sales goal of 2/3 of the market because we are one of the first—if not the very first—resources of our type to hit these state markets. We also believe this issue will continue to gain importance during the next year.
3. "Respect"-It's Elementary. Already DV has received requests for a SH video for elementary-age students. To our knowledge, there is as yet nothing available to fill this need. DV is eager to take advantage of this prime market. We have two elementary videos (to be sold as a set) already in the works. The elementary videos are scheduled to hit the market in early spring of 1995. Beginning with Minnesota, Wisconsin and California, our two-year sales goal is about 2,000 videotapes sets for the three states combined.
Ongoing research from now through the end of 1996 will point DV in the direction of other states and schools standing in need of our SH products.
Although sexual harassment is a "hot" issue in schools across the nation right now, DV recognizes that the market for SH resources in finite. There is, however, a practically unlimited supply of youth and children's issues that DV can use now and in future years to fulfill our mission-albeit not always with the luxury of laws to stimulate our market.
Other issues that educators have already said they would like DV to treat through the medium of video are the following:
Here are some other issues that are hot in the schools right now and that would lend themselves to video:
DV handles three types of videotape products:
The preceding section detailed the proprietary component. This section describes contract-type videos that are already—or almost—in the works. Contract videos in the works:
Potential to date: 2 contracts
Status: Investigating
DV terms: 40% off retail
DV has been approached by two different companies with requests to distribute their educational videotapes. DV is investigating this apparent demand for a local videotape distributor.
Since videotape was first introduced in the 1950s, it has been perceived as "flipping through society with hurricane force, uprooting conventional ways and sweeping aside anyone who resists" (Charlene Canape, /fow to Capitalize on the Video Revolution). Initially used only for broadcast television, professional videography equipment dropped dramatically in price in the 1980s, making videos a practical alternative for everything from resumes to fund drives. Its relative cheapness compared to film gave rise to a bumper crop of video entrepreneurs and made visual recordings accessible to the average person in the street.
According to an advertising publication of Karol Media, a Pennsylvania videotape distribution company, the home video industry "had dramatic effects on the information and education business … Schools and organizations … that never owned 16mm projectors now own VCRs."
Karol goes on, "The strongest audience remains the schools, particularly grades 6 through 12. And what an audience! The needs of our beleaguered schools have been widely publicized. They are eager for the right materials … Curriculum tie-ins, teacher-led discussion, follow-up activity, take-away literature, all are possible."
Video is a natural medium for teaching. As an audiovisual tool, it is instantly absorbable by today's generation, young people who "cut their teeth" on television and live and breathe it every day. Because videos can be produced so cheaply, they make excellent "how-to" demonstrators for everything from cutting a square corner to learning to speak in public. Video is especially useful at depicting interactions between people-for example, to illustrate incidence of sexual harassment, or to show effective responses students can make to harassment.
In the schools, a videotape ensures a consistent message from class to class and can serve as an excellent springboard for discussion. A video reaches its maximum potential if its demonstrations are followed up with practice and role playing among members of the audience, turning a passive learning experience into an active one.
Companies such as Beckley-Cardy, which specialize in supplying educational resources to the schools, now have burgeoning catalogues of videotapes for use in the classroom. For example, Beckley-Cardy's catalogue includes listings for hundreds of videos for use in the various academic subject areas and for teaching about values, self esteem, and interpersonal relationships.
Although the issues of concern to educators come and go with the seasons, the reliance on audiovisual resources like video to bring those issues to life in the classroom is here to stay.
Today there are 12 educational videotape producers in this state and more than 1,000 producers and/or distributors throughout the nation. Some of the major suppliers distribute products for three or four academic areas only. In addition to videos and films, these companies deal in print materials, equipment and a wide assortment of "manipulatives" (everything from math counters to CPR dummies).
Listed below is some of what DV learned by talking with people representing these supply companies:
National supplier of teaching resources, including the videos of United Learning Videos (see below);
DV's conversations with suppliers reinforced some of our beliefs about our business's potential. We are encouraged, for example, to learn that—
Being able to produce good videos and being able to sell enough good videos to put lots of money in one's pocket are two very different skills. Our impression is that it is rare to find a company with the talents and the time to do both well.
A representative of Karol Media told DV that we should figure on spending between $6-$12 on marketing for each dollar spent in production. It is hard for us to see right now where that kind of money would come from. However, we take this remark as a word to the wise. It presents an image of the vastness of the American market and the challenge of communicating with the busy hoard of strangers out there who will someday be our customers.
The Partners—in Brief. Dynamic Video is a partnership formed in June 1993 by Andrea Sheldon and Dedria Johnson for the purpose of producing the "A Matter of Respect" videotape. For the first year, DV operated out of Dedria Johnson's office in her home. This spring the original partners recognized that the business is at a crossroads. It needs to expand in order to realize its potential. They invited Kevin Hill, an accountant with experience in business, to join the partnership. Here are a few facts about each of the partners:
Andrea Sheldon |
BS degree in Mass Communications;
6 years professional videography producer; Owns her own business, in Duluth; Member of Leadership Superior/Douglas County; Theatre background, many connections in theatre; Former promotion manager for KBJR-TR V6. |
Dedria Johnson |
BS degree in English;
Freelance wirter specializing in education; 8 years experience in the schools as newsletter journalist/public relations writer; Skilled at design and production of promotional materials. |
Kevin Hill |
BA degree in Accounting;
Experienced in sales; Owned and operated architectural drafting business for 10 years. |
Since Kevin came on board, DV has concentrated on finding an office, creating a business plan, and setting up an accounting system. Presently we are undergoing management education counseling with representatives from both the Small Business Development Center and the Business Incubation Center.
Presently we are applying for an office in the Business Incubation Center. After we get our office—probably sometime during September—we expect to serve the partnership as follows for the first six months:
Andrea Sheldon |
Work half-time for DV;
Continue to operate her other business from her Duluth office until her lease expires at the end of the year; Move into the DV office in January 1995 and operate her other business from there half-time; Be responsible for coordinating and supervising all video production activities; Edit all videotapes; Serve as member of marketing team; Rent her videography equipment to DV. |
Dedria Johnson |
Work full-time for DV;
Retain her position as newsletter editor with local district in order to maintain our proprietary position in the schools; Rent her computer system to DV; Coordinate contacts with school personnel; Be responsible for writing and producing promotional materials; Assist with video shots and editing; Serve as member of marketing team. |
Kevin Hill |
Work half-time for DV through November;
Study for CPA exam half-time through November; Join DV full-time beginning in December; Be responsible for accounting, shipping and other finance-related activities; Assist with video shoots and production; Serve as member of marketing team. |
Every sale will include a personal request for an evaluation of the product by the User Teacher and, if possible, the students who viewed the video.
Each partner will contribute to the following phases of the process:
This evaluation and sales data will enable the marketing team to produce a mailing list and labels for future marketing efforts.
We pian to hire a shipping clerk/secretary in November 1994 for 10 hours per week, increasing the hours to 40/week beginning in January 1995. An assistant to the script writer will also be hired in January, initially for 10 hours per week.
Although we expect to increase the size of our organization to include at least two employees, we want to retain our partnership vision of a personalized operation that relies on involvement of all partners in each stage of the process, most especially the video production portion. We are committed to maintaining our direct involvement with the public schools in order to "keep our finger on the pulse" of youth issues and to remind ourselves that education is above all a human endeavor.
As was stated before, our plans for sexual harassment tapes over the upcoming 28 months include a set of two tapes directed at elementary students and arevised version of "A Matter of Respect" which will be generalized for the national market.
Right now we are in the scriptwriting process for the elementary videotapes. An Authors Group of six teachers meets with us weekly on Thursday mornings for a scripting session over brunch. It looks as if this production will include original music, dances and a charming child narrator. The message will work off the theme, 'Together boys and girls can make a better, more peaceful world."
One of the tasks of this Authors Group is to define the financial terms for the members' contract with DV. Our intent is to develop a policy which we will use for subsequent videotapes. This contract is still under discussion.
Although we believe we have many things going for us, DV also faces some real challenges:
As DV tackles the difficult youth issues of the day, we also take on two other challenges: first, a changeable market and, second, major competitors who are well-established and well financed and who, like us, market primarily to the schools. We believe DV has the following advantages:
Creating school/business partnerships is a major focus within the schools these days, not only in Minnesota, but in Wisconsin and other states as well. Such partnerships benefit students, who learn real-world skills and get the jump on an increasingly difficult job market. Over the long run, partnerships benefit business and industry by helping to produce qualified workers.
In the case of a small organization like DV, we would benefit by increased visibility within the schools and also by getting some real, useful help from the "awesome" talent that exists in the schools. One idea we have is to enlist the help of the DEC A Club in marketing our videotapes in Wisconsin. This club achieves state and national recognition each year for its outstanding individual and team marketing projects. DV would be fortunate to have DECA's assistance and would be glad to provide learning opportunities to students;
11. Since the market for DV videotapes is the schools, our product is not location sensitive. Videos can be inexpensively mailed to any place in the nation and do not require a retail outlet. In addition, since we do not rely on walk-in customers, we can exist comfortably within a "scaled-down" office environment.
Once a script has been developed and written, it will be reviewed by an Editorial Board comprised of selected students of various ages and backgrounds. To fulfill our mission statement of producing "fine-quality educational videotapes," the script must appeal to our student audience and it must be believable. To achieve this objective, DV needs the input of this valuable board. They will critique the script for its authenticity, effectiveness and "classiness."
Thanks to our counselors at the Small Business Development Center (SBDC) and the Business Incubation Center (BIC), we are getting a glimpse of the amount of labor involved in setting up a successful business. In spite of that, we remain optimistic about our enterprise. For one thing, we are encouraged by what we have learned about our industry and about each other as people and as colleagues. In addition, we have discovered a wealth of resource persons to aid us in our venture.
Besides the SBDC counselors and the BIC, these include an Equity Team Member from the Wisconsin Department of Public Instruction and her Minnesota counterpart; an attorney from the School District of Superior; a CPA volunteer consultant; a volunteer attorney consultant; a professional writer and producer; and school faculty and staff too numerous to mention.
We include in that list our bankers, with whom we each separately have good financial relationships, and, last but not least, the talented students in our schools.
We also appreciate the fact that the business development climate is positive in our County and that the timing is opportune. Many agencies and individuals stand poised to assist us in the interest of fostering the economic well-being of our community.
Finally, we partners of DV sincerely value the opportunity to contribute to that economic well-being by putting forth our best combined professional effort.
For Years ended December 31:1994, 1995, and 1996 | ||||||||
REVENUE |
AUG
1 |
SEPT
2 |
OCT
3 |
NOV
4 |
DEC
5 |
1994
YR1 |
1995
YR2 |
1996
YR3 |
Revenue-MN Respect | 603 | 603 | 2010 | 3015 | 3015 | 9246 | 11357 | 0 |
Revenue-JACC | 1000 | 0 | 1000 | 1500 | 3500 | 0 | 0 | |
Revenue-MN Elementary | 0 | 0 | 975 | 975 | 975 | 2925 | 16275 | 0 |
Revenue-Wisc Elementary | 0 | 0 | 525 | 525 | 525 | 1575 | 8700 | 10275 |
Revenue-Wise Secondary | 0 | 0 | 704 | 704 | 704 | 2111 | 11658 | 13769 |
Revenue-Calif. Elementary | 0 | 0 | 0 | 0 | 0 | 0 | 24000 | 24000 |
Revenue-Calif. Secondary | 0 | 0 | 0 | 0 | 0 | 0 | 32160 | 32160 |
Total Revenue | 1603 | 603 | 4510 | 4515 | 6015 | 19357 | 104150 | 80204 |
Cost of Goods Sold | ||||||||
Video Production Costs | 0 | 0 | 390 | 190 | 590 | 1170 | 1380 | 340 |
Video Production-Labor | 0 | 0 | 700 | 400 | 400 | 1500 | 800 | 250 |
Payments to writers | 0 | 0 | 0 | 0 | 0 | 0 | 1695 | 1695 |
Video Equip. Rental | 50 | 50 | 50 | 50 | 50 | 250 | 600 | 600 |
Video Copying | 0 | 0 | 720 | 0 | 0 | 720 | 2790 | 3405 |
Total | 50 | 50 | 1860 | 640 | 1040 | 3640 | 7265 | 6290 |
Gross Profit | 1553 | 553 | 2650 | 3875 | 4975 | 15717 | 96885 | 73914 |
Expenses | ||||||||
Telephone Expense | 200 | 200 | 450 | 150 | 200 | 1200 | 2400 | 2400 |
Office Rent | 0 | 0 | 100 | 100 | 100 | 300 | 1800 | 1800 |
Meeting Facilities | 280 | 20 | 0 | 0 | 0 | 300 | 600 | 600 |
Office Supplies | 0 | 0 | 50 | 50 | 50 | 150 | 600 | 600 |
Interest Expense | 0 | 30 | 0 | 0 | 24 | 54 | 39 | 0 |
Shipping of Tapes | 9 | 9 | 30 | 45 | 45 | 138 | 1755 | 1371 |
Brochure Mailing | 0 | 125 | 20 | 20 | 20 | 185 | 300 | 500 |
Shipping clerk/Receptionist | 200 | 200 | 400 | 10400 | 10400 | |||
Assistant Script Writer | 4160 | 4160 | ||||||
Payroll Tax Expense | 19 | 19 | 38 | 1456 | 1456 | |||
Total Expenses | 489 | 384 | 650 | 584 | 658 | 2765 | 23510 | 23287 |
Operating Profit | 1064 | 169 | 2000 | 3291 | 4317 | 12952 | 73375 | 50627 |
For Years Ended December 31: 1994, 1995, 1996 | ||||||||
AUG
1 |
SEPT
2 |
OCT
3 |
NOV
4 |
DEC
5 |
1994
YR1 |
1995
YR2 |
1996
YR3 |
|
Cash Bal. Beginning | 1487 | 2551 | 1003 | 1003 | 2294 | 1487 | 6499 | 21422 |
Revenue-MN Respect | 603 | 603 | 2010 | 3015 | 3015 | 9246 | 11357 | 0 |
Revenue-JACC | 1000 | 0 | 1000 | 0 | 1500 | 3500 | 0 | 0 |
Revenue-MN Elementary | 0 | 0 | 975 | 975 | 975 | 2925 | 16275 | 0 |
Re venue-Wise Elementary | 0 | 0 | 525 | 525 | 525 | 1575 | 8700 | 10275 |
Revenue-Wise Secondary | 0 | 0 | 704 | 704 | 704 | 2111 | 11658 | 13769 |
Revenue-Calif. Elementary | 0 | 0 | 0 | 0 | 0 | 0 | 24000 | 24000 |
Revenue-Calif. Secondary | 0 | 0 | 0 | 0 | 0 | 0 | 32160 | 32160 |
Total Cash Available | 3090 | 3154 | 5513 | 5518 | 8309 | 20844 | 110648 | 101626 |
Less Disbursements: | ||||||||
Partners' Draws | 0 | 1500 | 2000 | 2000 | 2000 | 7500 | 57600 | 57600 |
Telephone Expense | 200 | 200 | 450 | 150 | 200 | 1200 | 2400 | 2400 |
Office Rent | 0 | 0 | 100 | 100 | 100 | 300 | 1800 | 1800 |
Meeting Facilities | 280 | 20 | 0 | 0 | 0 | 300 | 600 | 600 |
Video Equip. Rental | 50 | 50 | 50 | 50 | 50 | 250 | 600 | 600 |
Office Supplies | 0 | 0 | 50 | 50 | 50 | 150 | 600 | 600 |
Loan Payable-DR | 0 | 217 | 0 | 0 | 223 | 440 | 851 | 0 |
Writers—Payments | 0 | 0 | 0 | 0 | 0 | 0 | 1695 | 1695 |
Shipping of Tapes | 9 | 9 | 30 | 45 | 45 | 138 | 1755 | 1371 |
Interest Expense | 0 | 30 | 0 | 0 | 24 | 54 | 39 | 0 |
Video Production-Labor | 0 | 0 | 700 | 400 | 400 | 1500 | 800 | 250 |
Video Production Costs | 0 | 0 | 390 | 190 | 590 | 1170 | 1380 | 340 |
Brochure Mailing | 0 | 125 | 20 | 20 | 20 | 185 | 300 | 500 |
Video Copying | 0 | 0 | 720 | 0 | 0 | 720 | 2790 | 3405 |
Shipping Clerk/Receptionist | 200 | 200 | 400 | 10400 | 10400 | |||
Assistant Script Writer | 4160 | 4160 | ||||||
Payroll Tax Expense | 19 | 19 | 38 | 1456 | 1456 | |||
Total Disbursements | 539 | 2151 | 4510 | 3224 | 3921 | 14345 | 89226 | 87177 |
Cash Surplus (DEF) | 2551 | 1003 | 1003 | 2294 | 4388 | 6499 | 21422 | 14449 |
Bank Loan Required | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Cash Balance Ending | 2551 | 1003 | 1003 | 2294 | 4388 | 6499 | 21422 | 14449 |
The Projected Cash Flow Budget and Income Statement are based on the following assumptions:
Our estimates of total units sold are based on records of our sales during the last quarter of 1993 and early 1994. Of the 400 districts in Minnesota, we have found that 80% (320) will accept a preview of our tape. Of those previews, 64% (205) will subsequently purchase the tape. We use this formula in determining the market for our other tapes, also.
1. Cash receipts for the Minnesota "A Matter of Respect" are estimated as follows: Projected total units: 205 @$100.50=$20,603.
We do not expect substantial sales beyond June 1995 as all districts will have been covered by this time. These estimates are based on the telephoning done in Spring 94, as well as in July and August to promote the tape. Individual school payment cycles vary, but this assumes approximately 60 days turnaround on the sale. During August, Human Rights Officers (our targets) return to school. We expect most of the cash from this tape to be received by June 95.
2. Cash receipts for the Metro Area Community Center as follows:
Down payment in August 94: | 1000 | |
Payment in October 94: | 1000 | |
Final payment December 94: | 1500 | |
Total Contract: | 3500 | MACC intends to market the tape themselves. |
3. Cash receipts for Elementary Tape sold in Minnesota
Telephone calls in August and September 94, and brochures sent in September will stimulate sales. Pre-production cash receipts are estimated at 13 tapes each in October, November and December. At $75 per unit, the cash receipts for the last quarter of 94 are $2,925. The balance of the cash receipts for this tape will be in Spring and Fall 95. We expect this to be 217 units during 1995. Total revenue for this tape is expected to be $ 19,200.
4. Cash receipts for Elementary Tape to be sold in Wisconsin and California
Similar to the Minnesota Elementary Tape, telephone calls and brochures mailed to Wisconsin in October will attract pre-production cash receipts estimated at 7 units at $75 for each of October, November and December 94. Total revenue for Wisconsin Elementary tape sales is expected to be $20,550.
The Elementary Tape is expected to produce $48,000 in California during 1995 and 1996.
5. Cash receipts for National "A Matter of Respect" to be sold in Wisconsin and California Following the pattern of soliciting pre-production deposits, this tape is expected to gather cash for October through December at 7 units per months in Wisconsin. This tape retails for $99 plus $1.50 shipping and handling, and will sell throughout 1995 as well as 1996. Total revenue for Wisconsin is expected to be $27,537.
We will begin marketing tapes in the one thousand California school districts in spring 1995, and will sell through 1996.
1995 sales-320 units @ $100.50= $32,160 | |
1996 sales-320 units @ $100.50= $32,160 | Total: $64,320 |
1. During 1994, the partners will withdraw minimum amounts from the business. Dedria will receive 50 percent of the amount designated for draws: Kevin and Andrea will each receive 25 percent of the designated amount.
In 1995 and 1996, each partner will receive one-third of the $57,600 designated for draws each year.
Video equipment rental will be paid to Andrea at the rate of $50 per month. This will provide for us the use of her equipment for copying and editing of the tapes.
Payments to each of the six writers' are calculated at the rate of $ 1.13 per tape sold up to a maximum of 500 tapes. Writers will be paid quarterly beginning in September, 1995. This agreement applies to the Minnesota elementary tape and serves as a model for future agreements with outside script writers.
We plan to hire a Shipping Clerk/Receptionist in November 1994 for ten hours per week at the rate of $5.00 per hour. Hours will be increased to 40 hours per week in 1995.
The Assistant Script Writer will be hired at $8.00 per hour for ten hours per week.
Labor Production Costs: 1994
Elementary Tape | 1200 | 970 |
JACC | 300 | 200 |
Total 1994 Costs | 1500 | 1170 |
Labor Production Costs: 1995
Elementary Tape | 0 | 180 |
National "A Matter of Respect" | 800 | 1200 |
Total 1995 Costs | 800 | 1380 |
1994/95 | Aug | Sept | Oct | Nov | Dec | Jan | Feb | Totals |
Labor | ||||||||
Cameraman | 200 | 200 | 200 | |||||
Audio & grips | 200 | 200 | 200 | |||||
Total Labor Costs | 0 | 0 | 400 | 400 | 400 | 1200 | ||
Production Costs | ||||||||
Equipment rental | 50 | 50 | 50 | 50 | 50 | |||
Music | 200 | |||||||
Materials | 100 | 100 | ||||||
Special Effects | 300 | |||||||
Miscellaneous Expense | 40 | 40 | 40 | 40 | 40 | |||
Total Production Costs | 0 | 0 | 190 | 190 | 590 | 90 | 90 | 1150 |
Total Costs | $2,350 |
1994 | Oct |
Labor Costs | 300 |
Production Costs | 200 |
Total Costs | $500 |
1995 | Aug | Sept | Oct | Nov | Dec | Total |
Labor | ||||||
Cameraman | 200 | 200 | ||||
Audio & grips | 200 | 200 | ||||
Total Labor Costs | 0 | 0 | 400 | 400 | 800 | |
Production Costs | ||||||
Equipment rental | 83 | 167 | ||||
Music | 200 | |||||
Materials | 200 | |||||
Special Effects | 300 | |||||
Miscellaneous Expense | 125 | 125 | ||||
Total Production Costs | 0 | 408 | 792 | 0 | 0 | 1200 |
Total Costs | $2,000 |
For Years Ending December 31: 1994, 1995, and 1996 | ||||
August
1994 |
December
1994 |
December
1995 |
December
1996 |
|
Assets | ||||
Current Assets | ||||
Cash | 1487 | 6499 | 21422 | 14449 |
Total Current Assets | 1487 | 6499 | 21422 | 14449 |
Fixed Assets | ||||
Office Equipment | 98 | 98 | 98 | 98 |
Total Assets | 1585 | 6597 | 21520 | 14547 |
Liabilities and Net Worth | ||||
Loan Payable | 1291 | 851 | 0 | 0 |
Total Liabilities | 1291 | 851 | ||
Dedria Johnson, Capital | 98 | 666 | 5924 | 3599 |
Andrea Sheldon, Capital | 98 | 2540 | 7798 | 5474 |
Kevin Hill, Capital | 98 | 2540 | 7798 | 5474 |
Total Liabilities and Equity | 1585 | 6597 | 21520 | 14547 |
Additional Information about the Projected Balance Sheet
Dedria Johnson | Beginning Balance | $98 |
1994 Profit (one-third) | 4317 | |
Less 1994 Draws | 3750 | |
Total | $665 | |
Andrea Sheldon | Beginning Balance | $98 |
1994 Profit (one-Third) | 4317 | |
Less 1994 Draws | 1875 | |
Total | $2540 | |
Kevin Hill | Beginning Balance | $98 |
1994 Profit (one-third) | 4317 | |
Less 1994 Draws | 1875 | |
Total | $2540 |
Each partner will receive one-third of the profits over the lifetime of the partnership; however, in 1994, Dedria Johnson will receive 50 percent of dolls designated for draws since she is devoting a greater amount of her time to the start-up of the business.
This Contract made and entered into this first day of June, 1994, between Andrea Sheldon of Lake Neawtawaka, Wisconsin, Dedria Johnson of Upper Sentinel, Wisconsin, and Kevin Hill of Brendan, Minnesota.
Witnesseth:
One. The parties, Andrea Sheldon, Dedria Johnson, and Kevin Hill agree to
become partners in the video production and distribution business.
Two. The business of the partnership shall be conducted under the name of Dynamic Video, currently at 123 North Main Street, Northville, Wisconsin.
Three. The partnership shall begin on June 1, 1994, and shall continue for an indefinite period.
Four. Each partner shall contribute to the capital of the partnership the sum of ninety-eight dollars ($98.00). This sum shall be without interest.
Five. All profits resulting from the business shall be divided equally between the partners and all losses incurred by the business also shall be borne equally by them.
Six. Proper books of account shall be kept of all transactions relating to the business of the partnership.
At the end of each calendar year, a statement of the business made; the books closed; and the account of each partner credited or debited, as the case may be, with his proportionate share of the net income of loss. A statement of the business may be made to such other times as the partners agree on.
Seven. Each month, each partner may withdraw from the business, for his own use, a sum not exceeding the amounts listed below:
Dedria | Andrea | Kevin | |
September 1994 | $750 | $375 | $375 |
October 1994 | 1000 | 500 | 500 |
November 1994 | 1000 | 500 | 500 |
December 1994 | 1000 | 500 | 500 |
Jan. 1995 and after | 1600 | 1600 | 1600 |
The distribution of additional profits will be determined as the need arises.
Eight. All three partners must agree on major purchases, contracts, hiring/firing employees.
Nine. At the termination of this partnership, a full inventory and balance sheet shall be prepared; the debts of the business shall be discharged; and all property then remaining shall be divided equally between the partners.
Ten. During the operations of this partnership, no partner is to become surety or bondsman for anyone without the written consent of the other partners.
Eleven. No partner is to withdraw assets in excess of his salary, any part of the assets invested, or assets in anticipation of net income to be earned, without the written consent of the other partners.
Twelve. In the case of the death or the legal disability of any partner, the other partners will continue the operations of the business until the close of the annual fiscal period on the following December 31. At that time the continuing partners are to be given an option to buy the interest of the departed partner at not more than the departed partner's proprietary interest as shown by the balance of his capital account after the books are closed on December 31. This purchase price is to be paid in four equal installments, payable quarterly.
In Witness Whereof, the parties have hereunto set their hands and seals on the day and year above written.
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