Advertising Agency

Buying and creating advertising in any media is a time-intensive process reflecting hours of transactions between buyers, sellers, and creative agents. For example, if a buyer wants to advertise in the radio media, he targets a few radio stations with desired listener demographics, discusses contract options with a radio account executive, bids on an ad schedule, negotiates a price, creates ad copy, approves the final ad, and pays for the service.

Aftermarket Internet Applications

Brian Kelley, Ford Motor Company's Vice President of Global Consumer Services, was recently quoted as saying, "Ford, General Motors, and DaimlerChrysler welcome the participation of automotive manufacturers and suppliers in this exchange...of strategic sourcing....This combination will allow suppliers to channel their efforts through a single exchange and will reduce overall inventories, develop industry standards, and provide productivity to all participants." AutoAftermarket.com gladly accepts this invitation.

Charity Youth Hockey Tournament

Every 35 minutes someone is told that they will never walk again. That works out to be over 10,000 people a year.

Chemical Manufacturer

Chemalyze is developing a chemical analyzer and Sensor Cartridge, based upon the Micro-Tongue™ technology, which can instantly analyze complex chemical solutions.

Convenience Store & Bait Shop

The Dock Store is a start-up convenience food and bait shop operation, located in Lake Zurich, Ohio. Our location is on the main road leading to one of two public boat launches, approximately a half mile from the lakeshore.

Creative Agency

Dentist

BUSINESS PLAN     STANLEY M.

Discount Internet Securities Broker

Energy Solutions Company

Abaka Energy Solutions will empower the world's underdeveloped communities through the application of solar and wind energy technologies. The company will become the world's leading provider of renewable energy (RE) products and services, with projects potentially spanning all seven continents by 2014.

Gourmet Foods Company

Internet Marketplace

BUSINESS PLAN     ABC INTERNET MARKETPLACE, INC.

Leasing Company

Based on Equipment Leasing Association (ELA) statistics, there was $466 billion of capital equipment purchased in 1994, of which $140 billion (30 percent) was leased. New lease volume in the small ticket market, defined as transactions less than $100,000, was in excess of $7.2 billion in direct finance leases and $772 million in operating leases.

Online Job Service

CareerConnections is in the business of helping employment professionals find qualified candidates and successfully fill openings. We are experts in pioneering high-tech and nontraditional recruiting solutions.

Online Merchant

It is common knowledge that the next evolution of online commerce involves developing sustainable customer relationships, but what exactly does that mean for retailers? Many sophisticated online retailers have initiated customized delivery solutions using consumer profiles developed from an online shoppers' clicks and purchases, but that is only the beginning.

Online Outdoor Company

Outdoorsman.com will create an online community focused on serving and supporting the well established, easily identifiable market of the outdoor sporting lifestyle of anglers and hunters. The Outdoorsman.com web portal will serve the highly brand conscious and affiliation of loyal individuals and organizations whose members live the sporting lifestyle by providing a comprehensive clearinghouse of value-added, special interest content, valuable information resources, e-commerce capabilities, and user information sharing opportunities through the use of advanced technologies.

Ski Resort

Mountjoy will provide its clients with the best powder skiing experience in America.

Student Services Consulting Firm

Teen Night Club

Ventures, a nonalcohol nightclub, will cater to the 15- to 20-year-old age group. Ventures will be 7,000-8,000 square feet, accommodating around 650-700 people.

Appendix A - Business Plan Template

Food Distributor

FICTIONAL BUSINESS PLAN     COMMERCIAL FOODS, INC.

Hardware Store

FICTIONAL BUSINESS PLAN     OSHKOSH HARDWARE, INC.

Appendix B - Organizations, Agencies and Consultants