Intrapreneurs are employees who work within a business in an entrepreneurial capacity, creating innovative new products and processes for the organization. Intrapreneurship is often associated with larger companies that have taken notice of the rise in entrepreneurial activity in recent years; these firms endeavor to create an environment wherein creative employees can pursue new ways of doing things and new product ideas within the context of the corporation. But smaller firms can instill a commitment to intrapreneurship within its work force as well. In fact, small businesses, which originate as entrepreneurial ventures, are often ideally suited to foster an intrapreneurial environment, since their owners have first-hand knowledge of the opportunities and perils that accompany new business initiatives. "For larger companies, intrapreneuring is a way to recapture the spirit that put them on the road to success in the first place, " observed Nation's Business. "For smaller companies, it can be a way of maintaining the entrepreneurial drive that gave them birth."
Intrapreneurship practices have developed in response to the modern world's rapidly changing marketplace. "While businesses of varying sizes have long had internal units for development of new products, many found such arrangements were inadequate in today's business environment, " contended Nation's Business. "Creative young people chafed under corporate bureaucracies and frequently left to develop their ideas as entrepreneurs. Their former employers lost not only highly promising talent, but also a chance for profitable new lines. Intrapreneuring in its current form represents the determination of such employers to solve their particular brain drain problem. They are doing so by creating the environment—and providing the incentives—for entrepreneurship within their existing business operations."
Internal corporate "incubators" are one innovative example of this trend. In these programs, employees can use the company's resources (including their already established name and reputation, as well as management experience, financial assistance, and infrastructure) to build and promote their own new business ideas. These and similar arrangements enable companies to stem the loss of ambitious and talented employees to entrepreneurial ventures. Entrepreneurial-minded employees, meanwhile, "get the challenge—and the profits—of creating their own 'companies' with little of the risk they would face on their own, " observed David Cuthill in Los Angeles Business Journal.
The single most important factor in establishing an "intrapreneur-friendly" organization is making sure that your employees are placed in an innovative working environment. Rigid and conservative organizational structures often have a stifling effect on intrapreneurial efforts. Conservative firms are capable of operating at a high level of efficiency and profitability, but they generally do not provide an environment that is conducive to intrapreneurial activity (and organizations that do not encourage creativity and leadership often alienate talented employees). But as Erik Rule and Donald Irwin stated in Journal of Business Strategy, companies that establish a culture of innovation through: 1) formation of intrapreneurial teams and task forces; 2) recruitment of new staff with new ideas; 3) application of strategic plans that focus on achieving innovation; and 4) establishment of internal research and development programs are likely to see tangible results.
Other keys to instilling an intrepreneurial environment in your business include the following:
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