BUSINESS PLAN CAREERCONNECTIONS.COM
3614 Western Highway
Cleveland, Ohio 44113
Our passion for developing recruiting innovations creates a world of ideas without boundaries. By aspiring to the highest standards of quality in everything we do, we will become a business without competition. At CareerConnections we don't view ourselves as being in the Internet recruiting business. We are in the business of helping employers find a diverse group of qualified candidates to make successful hiring decisions.
CareerConnections is in the business of helping employment professionals find qualified candidates and successfully fill openings. We are experts in pioneering high-tech and nontraditional recruiting solutions. Our Virtual Job Fairs provide a low cost, high-impact means of reaching individuals in targeted geographic markets across the Midwest.
CareerConnections Virtual Job Fairs merge the immediacy of the Internet with the power of focused radio advertising to connect with qualified candidates. Through the strategic link between the Internet and radio, we are able to mobilize the attention of employed, experienced candidates and ignite the interest of passive job seekers.
As partners to the human resources team, we are committed to helping employers raise their corporate profiles and communicate their unique identities. We also dedicate ourselves to the serious task of attracting and maintaining a diverse workforce.
Human resources professionals applaud us for the muscle we add to their recruiting efforts. Candidates appreciate us for our quick and convenient access to a wide range of companies and their openings.
CareerConnections hosts Virtual Job Fairs in specific cities in the Midwest, where we commit ourselves to markets often neglected by other online employment services. Upcoming Virtual Job Fair markets include Chicago, Cincinnati, Cleveland, Toledo, Detroit, Grand Rapids, Indianapolis, and Milwaukee.
Our passion for developing recruiting innovations creates a world of ideas without boundaries. By aspiring to the highest standards of quality in everything we do, we will become a business without competition.
At CareerConnections we don't view ourselves as being in the Internet recruiting business. We are in the business of helping employers find a diverse group of qualified candidates to make successful hiring decisions. Our search strategies are creative, cost-effective, and dynamic.
CareerConnections's vision, mission, and principles are the cornerstone of our culture.
CareerConnections strategically links the strength of the Internet with the power of targeted radio advertising to capture the attention of employed, experienced candidates conveniently and affordably.
Gerry Simons has over twenty years experienced in the financial services industry. Mr. Simons has held various senior leadership positions with GM Credit, Nissan Financial Services, Citibank Capital Corporation, and Lear Credit. He has had P/L management responsibility for businesses in excess of $200 million and responsibility for sales budgets in excess of $400 million. His expertise includes development of Internet strategies within the equipment leasing industry. Mr. Simons holds his Bachelor of Arts degree in business administration from Ohio State University.
Jill Monroe is the author of Job Hunters' Sourcebook: Where to Find Employment Leads and Other Job Search Resources (Gale Research Inc.). Under her authorship, Job Hunters' Sourcebook was the recipient of two prominent publishing awards. Ms. Monroe has over twenty years of broad human resources management experience, with specialized knowledge in staffing, compensation, benefits, and employee relations. She has held senior human resources positions with Bonior Consulting Group and Ogilvy & Mather. Ms. Monroe holds her Bachelor of Communications degree from Ohio State University. Ms. Monroe is also a former board member of the Human Resources Association of Greater Cleveland.
Fred Paul has thirteen years of sales, managerial, and entrepreneurial experience. Mr. Paul was National Sales Manager for Mercury Interactions, a subsidiary of ABC Broadcasting. He was responsible for managing all national sales programs associated with ABC's national recruitment website. Mr. Paul began his career with Standard & Poors, where he was named Broker of the Year for three consecutive years. He started his own company, Creative Auto Detailing, and successfully built it into three locations before selling the company in 1996. Mr. Paul has his Bachelor of Arts degree in business administration from Northwestern University.
Suzanne Rintimacki has three years of successful sales and business development experience with ABC Broadcasting. Ms. Schumacher was National Director of Sales and Business Development, and was responsible for creating and implementing nationally ABC's Wonder Job Fair product. She successfully executed nine events, generating over $500 thousand in revenue. In 1997 she implemented the ABC JobConnect for ABC Radio Cleveland, generating $1.1 million in revenue, and was honored as the number one market nationally for ABC Radio.
Troy Bennett has been a practicing attorney with Dunston & Ray for twelve years and is a partner specializing in Commercial and Product Liability, Commercial Landlord-Tenant, and Securities Litigation. Mr. Bennett is a member of the Litigation Section of the American Bar, State Bar of Ohio, and Cleveland Bar Association. He holds his Juris Doctorate Law degree from Columbia College Law School and his Bachelor of Arts degree from College of the Holy Cross. CareerConnections has engaged Dunston & Ray as its law firm.
Jonathon Williams has been a practicing Certified Public Accountant with Morgan & Reilly for seventeen years and is a partner specializing in tax and consulting services to corporations. Mr. Williams is a member of the American Institute of Certified Public Accountants and the Ohio Association of Certified Public Accountants. He holds his Master of Science degree from Ohio State University and his Bachelor of Business Administration, Accounting degree from Ohio University. CareerConnections has engaged Morgan & Reilly as its accounting firm.
Phillip Owens is Vice President and Deposit Relationship Manager for Citibank. Mr. Owens has over eleven years of banking relationship management experience. He holds his Juris Doctorate Law degree from Ohio College of Law and his Bachelor of Science degree from Ohio University. CareerConnections has engaged Citibank as its primary deposit bank.
Yoko Una has over twenty-five years of broad human resources management experience. Ms. Una has held senior human resources leadership positions with Macmillan, General Motors, and the University of Ohio. She is an active member and former officer and board member of the Society for Human Resources Management, Human Resources Association of Greater Cleveland, and Academy for Academic Personnel Administration. She is also a former board member of the College and University Personnel Association and Metro Cleveland Equal Opportunity Forum. Ms. Dolan-Greene holds her Master in Public Administration degree from the University of Virginia and her Bachelor of Arts degree from University of Arkansas.
Syd Atwater has over eighteen years' experience as a broadcast executive. Mr. Atwater is president of his own company, specializing in radio broadcasting and consulting services. He is an active member and former officer and board member of the Ohio Association of Broadcasters and the Pittsburg Area Radio Broadcasters Association. Mr. Atwater holds his Juris Doctorate Law degree from Ohio State Law School and his Bachelor of Arts degree from the University of Michigan.
Kevin Freeman is the President & CEO of Vision Information Technologies, which he founded in 1997, specializing in website development and maintenance. Mr. Segura developed and patented VisionPro, a dynamic website development software which allows companies to self-manage their websites without technical expertise. His company has over 60 clients including such companies as GM Sales, Highland Brands, Michigan State University, and Monroe County. Mr. Freeman is a board member of the Hispanic Business Alliance, Hispanic Engineers Business Corporation, University of Ohio Computer & Information Science Professional Advisory Board, Economic Club of Cleveland, and Society of Hispanic Professional Engineers. He holds his Bachelor of Science degree in Computer Science from the University of Ohio.
Companies are aggressively looking for new ways to lower costs and generate better results.
Today, the Internet recruiting market is in its infancy, but the future opportunity is substantial as more companies seek to increase their Internet capabilities.
Overall Internet recruiting market is growing an average of 62 percent per year.
Resume posting boards currently dominate Internet recruiting and have made a large investment to grow.
The top forty employment website companies offer similar products and compete for the same market share. Resume posting companies charge $150-$250 per job posting (packages generally range from $5,000-$50,000). There are over three million jobs posted on the Internet today. Approximately 71 percent of job board website resumes are from unemployed job seekers. Print employment ads are expensive and reach only 12 percent of adults with household incomes over $50,000.
CareerConnection's strategy of targeting passive job seekers in local markets with focused virtual job fairs gives us a significant competitive advantage.
|Client Customized Radio Ads||Promoted through Local Radio||Targeted Demographics||Investment Required|
|Jobs.com||No||CBS Stations only||No||$2,000-$8,500|
|Promoted through Local Radio||Targets Passive Job Seekers||Provides Current Resumes from Local Market||Requires Labor Intensive Process||Creates Sense of Urgency|
Some "experts" say that the larger a resume database gets the more difficult and time consuming it becomes to search.
Monster.com's founder and CEO, Jeff Taylor, admits that big resume services like his can be a black hole for job listings and resumes. "I think the matching process is begging for innovation."
"This was our first Virtual Job Fair. It was so informative and we got a great response. We're already planning for the next event!"
Aloha Cottage Health Services
Human Resources Manager
"Of all the Internet recruiting we are currently doing, the Virtual Job Fair made it possible for us to target specific demographics and get results!"
SelectCare Individual Financial Services
Human Resources Specialist
"The CareerConnections Virtual Job Fair got us results! We will be participating in all of the Virtual Job Fairs in 2000."
Greyhound Transportation International
"I just wanted to let you know that it was a pleasure working with you on the Virtual Job Fair. We were extremely pleased with the results, ease of use, and the excellent customer service."
Human Resources Manager
"We received numerous resumes for several different positions. From sales to automotive technicians, we had a large number of qualified candidates to choose from."
Human Resources Manager
"We received 45 qualified resumes for several different positions at IBM. So far we have hired 25 people from just one CareerConnections Virtual Job Fair!"
How it works.
CareerConnections's marketing strategy is aggressive, disciplined, and efficient.
|Number of Virtual Job Fairs|
|Projected Revenue (thousands)|
|Projected Pre-tax Income (thousands)|
|Projected Net Income||The Math|
Equity injection required to achieve future growth.
To compete and succeed in the top forty markets, a minimum of $1,000,000 in additional capitalization is essential.
|How the money will be invested|
|Enhancement to the website||$35,000|
|Computers, software, network server||$30,000|
|Key Staff Additions|
|1. National Account Relationship Manager||$80,000|
|2. Inside Sales Manager||$60,000|
|3. Seven Inside Salespeople||$280,000|
|4. Two Administrative/Customer Service People||$85,000|
|1. Boston Corporate Office|
|2. Advertisement and Promotion for Growth|
|3. Establish Benefit Plan|
|4. Miscellaneous Operating Expenses|