Pro forma, a Latin term meaning "as a matter of form," is applied to the process of presenting financial projections for a specific period in a standardized format. Businesses use pro forma statements for decision making in planning and control, and for external reporting to owners, investors, and creditors. Pro forma statements can be used as the basis of comparison and analysis to provide management, investment analysts, and credit officers with a feel for the particular nature of a business's financial structure under various conditions. Both the American Institute of Certified Public Accountants (AICPA) and the Securities and Exchange Commission (SEC) require standard formats for businesses in constructing and presenting pro forma statements.
Pro forma statements are an important tool for new business ventures, as well. "Anyone thinking of going into business should prepare pro forma statements, both income and cash flow, before investing time, money, and energy," James 0. Gill wrote in his book Financial Basics of Small Business Success. As a vital part of the planning process, pro forma statements can help minimize the risks associated with starting and running a new business. They can also help persuade lenders and investors to provide financing for a start-up firm. But Gill emphasized that pro forma statements must be based upon objective and reliable information in order to create an accurate projection of a small business's profits and financial needs for its first year and beyond. To ensure the credibility of underlying information, the entrepreneur must conduct careful research. Gill suggested speaking with owners of similar businesses, lawyers, accountants, customers, suppliers, and federal agencies during the information-gathering stage. After preparing initial pro forma statements and getting the business off the ground, a small business owner should update the projections monthly and annually.
A company uses pro forma statements in the process of business planning and control. Because pro forma statements are presented in a standardized, columnar format, management employs them to compare and contrast alternative business plans. By arranging the data for the operating and financial statements side-by-side, management analyzes the projected results of competing plans in order to decide which best serves the interests of the business.
In constructing pro forma statements, a company recognizes the uniqueness and distinct financial characteristics of each proposed plan or project. Pro forma statements allow management to:
Simulating competing plans can be quite useful in evaluating the financial effects of the different alternatives under consideration. Based on different sets of assumptions, these plans propose various scenarios of sales, production costs, profitability, and viability. Pro forma statements for each plan provide important information about future expectations, such as sales and earnings forecasts, cash flows; balance sheets, proposed capitalization, and income statements.
Management also uses this procedure in choosing among budget alternatives. Planners present sales revenues, production expenses, balance sheet and cash flow statements for competing plans with the underlying assumptions explained. Based on an analysis of these figures, management selects an annual budget. After choosing a course of action, it is common for management to examine variations within the plan.
If management considers a flexible budget most appropriate for its company, it would establish a range of possible outcomes generally categorized as normal (expected results), above normal (best case), and below normal (worst case). Management examines contingency plans for the possible outcomes at input/output levels specified within the operating range. Since these three budgets are projections appearing in a standardized, columnar format and for a specified period, they are pro forma.
During the course of the fiscal period, management evaluates its performance by comparing actual results to the expectations of the accepted plan using a similar pro forma format. Management's appraisal tests and retests the assumptions upon which it based its plans. In this way pro forma statements are indispensable to the control process.
Pro forma statements provide data for calculating financial ratios and for performing other mathematical calculations. Financial models built on pro form projections contribute to the achievement of corporate goals if they (1) test the goals of the plans, (2) furnish findings that are readily understandable, and (3) provide time, quality, and cost advantages over other methods.
Financial modeling tests the assumptions and relationships of proposed plans by asking "What If questions regarding the effect on company performance of: changes in the prices of labor, materials, and overhead; an increase or decrease in the cost of goods sold; a change in the cost of borrowing money; an increase or decrease in sales volume; or a change in inventory valuation. Computer-assisted modeling has made assumption testing more efficient. The use of powerful processors permits online, real-time decision making through immediate calculations of alternative cash flow statements, balance sheets, and income statements.
A company prepares pro forma financial statements when it expects to experience or has just experienced significant financial changes. The pro forma financial statements present the impact of these changes on the company's financial position as depicted in the income statement, balance sheet, and cash-flow statement. For example, management might prepare pro forma statements to gauge the effects of a potential merger or joint venture. It also might prepare pro forma statements to evaluate the consequences of refinancing debt through issuance of preferred stock, common stock, or other debt.
Businesses also use pro forma statements in external reports prepared for owners (stockholders), creditors, and potential investors. For companies listed on the stock exchanges, the SEC requires pro forma statements with any filing, registration statements, or proxy statements. The SEC and organizations governing accounting practices require companies to prepare pro forma statements when essential changes in the character of a business' s financial statements have occurred or will occur. Financial statements may change because of:
Management's decision to change accounting principles may be based on (1) the issuance of a new accounting principle by the Financial Accounting Standards Board (FASB), (2) internal considerations taking advantage of revised valuations or tax codes, or (3) the accounting needs of a new business combination. By changing its accounting practices, a business might significantly affect the presentation of its financial position and the results of its operations. The change also might distort the earnings trend reported in the income statements for earlier years. Some examples of changes in accounting principles might include valuation of inventory via a first-in, first-out (FIFO) method or a last-in, first-out method (LIFO), or recording of depreciation via a straight-line method or an accelerated method.
When a company changes an accounting method, it uses pro forma financial statements to report the cumulative effect of the change for the period during which the change occurred. To enable comparison of the pro forma financial statements with previous financial statements, the company would present the financial statements for prior periods as originally reported, show the cumulative effect of the change on net income and retained earnings, and show net income on a pro forma basis as if the newly adopted accounting principle had been used in prior periods.
A change in accounting estimate may be required as new events occur and as better information becomes available about the probable outcome of future events. For example, an increase in the percentage used to estimate doubtful accounts, a major write-down of inventories, a change in the economic lives of plant assets, and a revision in the estimated liability for outstanding product warranties would require pro forma statements.
The SEC prescribes the form and content of pro forma statements for companies subject to its jurisdiction in circumstances such as the above. Some of the form and content requirements are:
The FASB, the AICPA, and the SEC have provided significant directives to the form, content, and necessity of pro forma financial statements in situations where there has been a change in the form of a business entity. Such a change in form may occur due to changes in financial structure resulting from the disposition of a long-term liability or asset, or due to a combination of two or more businesses.
The purpose of pro forma financial statements is to facilitate comparisons of historic data and projections of future performance. In these circumstances users of financial statements need to evaluate a new or proposed business entity on a basis comparable to the predecessor business in order to understand the impact of the change on cash flow, income, and financial position. Pro forma adjustments to accounting principles and accounting estimates reformat the statements of the new entity and the acquired business to conform with those of the predecessor.
Occasionally, a partnership or sole proprietorship will sell all or part of the business interest. Sometimes it is necessary, especially if the business is " going public," to reorganize into a corporation. The financial statements on a corporation with a very short history are not helpful in a thoughtful analysis of future potential. Similarly, because of the differences in federal income tax liabilities, a restatement of the predecessor business in historical terms only confuses the picture. Since the financial statements of the predecessor business do not contain some of the expense items applicable to a corporation, the pro forma financial statements make adjustments to restate certain expenses on a corporate basis. In particular these would include:
S corporations exercise the tax-option of the shareholders to individually assume the tax liability rather than have it assumed by the corporation as a whole. If the shareholders choose to go public or change their qualifications, the corporation loses the tax-option. Therefore, in addition to the pro forma statement showing historical earnings, the new company will make pro forma provision for the taxes that it would have paid had it been a regular corporation in the past. When acquisition of an S corporation is accomplished through the pooling of interests, the pro forma financial statement may not include any of the retained earnings of the S corporation in the pooled retained earnings.
When presenting the historical operations of a business previously operated as a partnership, the accountant would make adjustments to bring the statement in line with the acquiring corporation. Historical data listed would include net sales; cost of sales; gross profit on sales; selling, general, and administrative expenses; other income; other deductions; and income before taxes on income. Pro forma adjustments would restate partnership operations on a corporate basis, including estimated partnership salaries as officers and estimated federal and state taxes on income, as well as pro forma net income and pro forma net income per share. Accountants make similar adjustments to pro forma statements for businesses previously operated as sole proprietorships and S corporations.
For a company that decided to acquire part of a new business or dispose of part of its existing business, a meaningful pro forma statement would adjust the historical figures to demonstrate how the acquired part would have fared had it been a corporation. Pro forma statements would also set forth conventional financial statements of the acquiring company, and pro forma financial statements of the business to be acquired. Notes to the pro forma statements explain the adjustments reflected in the statements.
A pro forma income statement would combine the historical income statement of the acquiring company and a pro forma income statement of the business to be acquired for the previous five years, if possible. Pro forma adjustments would exclude overhead expenses not applicable in the new business entity, such as division and head office expenses.
The purchase of a sole proprietorship, partnership, S corporation, or business segment requires pro forma statements for a series of years in order to reflect adjustments for such items as owners' or partners' salaries and income taxes. In this way, each year reflects the results of operations of a business organization comparable with that of the acquiring corporation. The pro forma statements giving effect to the business combination should be limited, however, to the current and immediately preceding periods.
Pro forma statements are an integral part of business planning and control. Managers use them in the decision-making process when constructing an annual budget, developing long-range plans, and choosing among capital expenditures. Pro forma statements are also valuable in external reporting. Public accounting firms find pro forma statements indispensable in assisting users of financial statements in understanding the impact on the financial structure of a business due to changes in the business entity, or in accounting principles or accounting estimates.
Although pro forma statements have a wide variety of applications for ongoing, mature businesses, they are also important for small businesses and startup firms, which often lack the track record required for preparing conventional financial statements. As a planning tool, pro forma statements help small business owners minimize the risks associated with starting and running a new business. The data contained in pro forma statements can also help persuade lenders and investors to provide financing for a start-up firm.
[ Roger J. AbiNader ,
updated by Laurie Collier Hillstrom ]
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