Beacon Roofing Supply, Inc. - Company Profile, Information, Business Description, History, Background Information on Beacon Roofing Supply, Inc.

1 Lakeland Park Drive
Peabody, Massachusetts 01960

Company Perspectives:

The mission of Beacon Roofing Supply Inc. is to be a leading North Am erican supplier to commercial and residential roofing and exterior bu ilding contractors through a family of long-established regional supp liers and to add value to our contractor customers' businesses, to ou r employees' careers, to our investors' assets, and to our suppliers' products.

History of Beacon Roofing Supply, Inc.

Beacon Roofing Supply, Inc. owns regional distributors of roofing and related building materials, maintaining a leadership position in an estimated $10 billion U.S. market. The regional affiliates owned by Beacon Roofing operate under their own identities, giving their pa rent company a presence in 16 states in the Northeast, Mid-Atlantic, Southeast, and Southwest regions of the United States and in eastern Canada. Beacon Roofing affiliates include: West End Lumber Co.; The R oof Center; Best Distributing Co.; Quality Roofing Supply, Inc.; Beac on Sales Company; Coastal Metal Service; JGA Corp.; Commercial Supply , Inc.; and Shelter Distribution, Inc. The company operates in Canada through Beacon Roofing Supply Canada Co. Beacon Roofing operates 83 branches in North America.


Because it owned a number of regional roofing companies, each with di stinct founding dates and places of origin, Beacon Roofing could lay claim to historical roots stretching back to the late 19th century, b ut the core of the company, and its namesake, was founded in 1928. In 1928, a company named Beacon Sales Company, Inc. began operating as a commercial roofing supply business in Somerville, Massachusetts. Be acon Sales became the foundation of Beacon Roofing--the principal con stituent of a family of regional roofing firms owned by Beacon Roofin g--but the process by which a small New England roofing firm develope d into a company with national aspirations did not begin until more t han a half century after operations first began in Somerville. The in dividual responsible for transforming Beacon Sales into Beacon Roofin g was Andrew R. Logie, whose leadership and vision created the making s of a company advancing toward $1 billion in annual sales.

Logie's influence on the stature of the Beacon name in the roofing in dustry was profound, highlighted by impressive geographic expansion a nd a nearly 70-fold increase in annual revenues. Logie, who attended Nichols College in Dudley, Massachusetts, brought with him more than a dozen years of experience in the roofing business when he took the helm at Beacon Sales, spending five years at GAF Corporation and nine years at Bradco Supply. Logie and a group of investors acquired Beac on Sales in 1983, taking control of a company with slightly more than $10 million in annual sales. In the 55 years since its founding, Beacon Sales had achieved modest growth, adding branch offices in Wo rcester, Massachusetts, and Lewiston, Maine. The pace of expansion in creased considerably after the arrival of Logie, who was appointed as Beacon Sales' new chief executive officer after the investment group acquired the company. Logie began shaping Beacon Sales into a region al distributor serving all of New England, establishing each new bran ch near contractors to facilitate deliveries to job sites. In less th an 15 years, he turned Beacon Sales from a three-office into a nine-o ffice company, developing, during this period, a distribution model o n the local, branch-office level that would become the basis of Beaco n Roofing's operating strategy. Sales growth reflected Beacon Sales' physical expansion, as the company's annual revenue volume swelled fr om approximately $11 million to $70 million during Logie's fi rst decade-and-a-half of leadership.

The development of the company during the 1980s and 1990s marked a pe riod of tremendous growth, but it paled in comparison to the growth a chieved at the turn of the millennium. A new era for the Beacon name began in 1997, one that, like the company's first era of aggressive g rowth, continued to be dominated by Logie.

Formation of Beacon Roofing in 1997 Leading to Acquisition Spree

In 1997, after turning Beacon Sales into a genuine regional player in the roofing industry, Logie gained the support of new financial back ers. In September, a Chicago investment banking firm named Code Henne ssy & Simmons, LLC acquired a controlling interest in Beacon Sale s, entrusting the firm's investment to the proven managerial skills o f Logie. Logie was named chairman, chief executive officer, and presi dent of a newly formed company, Beacon Roofing Supply, Inc., which be came the parent company of Beacon Sales and the maypole around which other regional roofing companies would revolve. The expectations of t he first investment group in the early 1980s had been to make Beacon Sales a prominent player in New England's roofing industry. The expec tations of Logie's second investment team were far more ambitious, in volving not only the expansion of Beacon Sales but also the acquisiti on and expansion of other roofing companies operating outside New Eng land. Beacon Roofing, with Logie as its chief architect, set its sigh ts on becoming a national force in a highly fragmented industry, scor ing noticeable success within the first decade of pursuing its ambiti ous goal.

Beacon Roofing's expansion strategy depended heavily on acquisitions. Although the company expanded by internal means as well, the primary source of its physical and financial growth was the addition of othe r regional roofing concerns, which retained their identity after bein g acquired by Beacon Roofing. Logie began his acquisition campaign in 1998, purchasing Quality Roofing Supply, Inc. Founded in 1949, Quali ty Roofing opened his first branch in Reading, Pennsylvania, offering shingles, siding, gutters, windows, and doors to contractors involve d in the residential roofing market. The company remained focused on residential exterior products until it was acquired by Roofers Mart i n 1988, a transaction that broadened its exposure in the roofing mark et and fueled its physical expansion. Roofers Mart operated as a coal ition of independent commercial roofing contractors, giving its membe rs enhanced purchasing power. For Quality Roofing, joining Roofers Ma rt gave the company the opportunity to offer commercial roofing produ ct lines, making it a comprehensive supplier to contractors involved in both segments of the roofing market. With its product lines expand ed, Quality Roofing spent the ensuing decade adding new branch office s throughout Pennsylvania and into Delaware.

Quality Roofing was one of seven regional roofing distributors purcha sed by Beacon Roofing between 1998 and 2001. The oldest of the compan ies purchased during this period was Best Distributing Co., a Goldsbo ro, North Carolina-based company founded in 1880 as Best and Thompson by Marcellus J. Best and B.G. Thompson. The business, which began as a single retail store in Goldsboro, was governed by the Best family during the ensuing decade, with each generation of leadership alterin g the strategic focus of the company. During the 1930s, the second ge neration of the family, under the leadership of William H. Best, bega n focusing on building supplies as the store's main line of merchandi se. The next generation, under the leadership of William Best's sons, Mark and Munroe, made the most profound change in the history of the family business, abandoning the retail trade and recasting the compa ny as a wholesaler of building supplies. By 1948, Mark and Munroe Bes t had made Best Distributing one of the leading building supply whole salers in North Carolina, serving as a major supplier of wire fencing , cement, sheet metal, roll roofing, and paint to contractors. By the time Beacon Roofing acquired Best Distributing, the company was unde r the control of the fourth generation of the family, led by Munroe B est, Jr., who narrowed the company's focus to roofing supplies and ma terials. The acquisition of Best Distributing also included Coastal M etal Service, a company started by Best Distributing in 1991. Coastal Metal began as a metal shop in Goldsboro, where it provided contract ors with custom metal roofing systems.

As Logie neared the end of the first stage of his acquisition campaig n, he completed several deals that reflected the ambitious nature of his plans for the company. The acquisition of Exeltherm Supply Inc., in particular, offered evidence of a company pursuing expansion plans far grander than the growth strategy developed under the aegis of Be acon Sales. Exeltherm Supply, founded in 1994, became Beacon Roofing Supply Canada Co., the international arm of Beacon Roofing, an entity with commercial and residential roofing distribution offices in Toro nto, Ottawa, and Winnipeg. Logie's reach into Canada extended farther with the addition of Groupe Bedard, a commercial and residential roo fing material supplier based in Quebec that operated as part of Beaco n Roofing Supply Canada Co. In 2001, Logie added two more roofing dis tributors to Beacon Roofing's stable of companies, strengthening the company's presence on the East Coast and extending its presence into the Southwest. The older of the two companies was West End Lumber Co. , founded in Houston, Texas, in 1923 by R.W. Peckham. Peckham founded West End as a lumber company, registering his greatest financial suc cess during World War II, when his business's most profitable product s were roofing shingles and shakes. In 1974, a descendant, William H. Peckham, sold the company to Bob Burns and Bebe Burns, who expanded the company during the 1980s when the demand for roofing materials in creased. In 2000, the Burnses merged their company with The Roof Cent er, a building materials distributor based in Gaithersburg, Maryland, that began operating in 1977.

Initial Public Offering in 2004

A lull in acquisitive activity followed the purchase of West End Lumb er and The Roof Center. During the respite, the company turned to int ernal means of achieving growth, expand- ing by opening two branches in 2002 and 2003. The growth achieved was not much, but the seven acq uisitions completed produced stunning growth for the five-year period between 1998 and 2003. Sales increased at a compounded annual growth rate of nearly 49 percent during the period, mushrooming from $7 6.7 million to $559.5 million. Beacon Roofing, after its initial surge of growth, stood as a formidable competitor in half of North Am erica, projecting sufficient strength for Logie to consider selling t he company on Wall Street. In 2004, the company began preparing for i ts initial public offering (IPO) of stock, seeking to raise capital t o continue its acquisition campaign. In September, when Beacon Roofin g operated 66 branches in 12 states and three Canadian provinces, the company completed its IPO, selling 8.5 million shares at $13 per share, which raised $102 million in net proceeds.

In the wake of its IPO, Beacon Roofing struck out on the acquisition trail again. In December 2004, the company acquired JGA Corporation, a distributor of roofing and other building products. Based in Atlant a, Georgia, JGA operated eight offices in Georgia and Florida, offeri ng a comprehensive line of residential and commercial roofing product s. The company generated $74 million in revenue in 2003, its 26th year of business. Beacon Roofing completed two more acquisitions bef ore the end of its fiscal year in September 2005, acquisitions that w ere expected to be followed by other additions in the years ahead. In August, the company completed one of the largest acquisitions in its history, purchasing Shelter Distribution, Inc., a McKinney, Texas-ba sed distributor of roofing and other building products. Shelter Distr ibution operated 50 branches in 14 states in the Midwest, Central Pla ins, and Southwest regions, providing Beacon Roofing with entry into a dozen new states. Shelter Distribution, which focused on the reside ntial segment of the roofing market, generated $248 million in sa les in 2004. The acquisition of Shelter Distribution was followed by the purchase of Commercial Supply, Inc. in September 2005. Commercial Supply, a fraction of the size of Shelter Distribution, posted $ 1.4 million in sales in 2004 from its sole branch office in Holyoke, Massachusetts.

Principal Subsidiaries: Beacon Sales Acquisition, Inc.; Qualit y Roofing Supply, Inc.; Beacon Canada, Inc.; Best Distributing Co.; T he Roof Center, Inc.; West End Lumber Company, Inc.; Beacon Roofing S upply Canada Company.

Principal Competitors: The Home Depot, Inc.; Lowe's Companies, Inc.; Stock Building Supply Inc.


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