Online Publishing System
BUSINESS PLAN MOONBEAM PUBLISHING
11050 Sterling Road
Newark, New Jersey 07102
Combining the flexibility and interactivity of the web with advanced
database driven digital printing, MoonBeam gives organizations the
agility to produce on-demand narrowly targeted print documents.
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MISSION STATEMENT
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STRATEGIC OBJECTIVE
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THE COMPANY
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PRODUCTS & SERVICES
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TARGET MARKETS
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MARKETING
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MANAGEMENT
MISSION STATEMENT
To develop a profitable, fast-growing company whose core print products
and print delivery systems help clients (Fortune 500 companies,
franchises, government agencies, etc.) save time to market and control
expenses on print and marketing programs. MoonBeam's proprietary
process enables these companies to realize the benefits of
"live" print documents which are more focused and printed in
smaller quantities to reflect the shorter window of opportunity for sales
in today's fast-paced economy.
STRATEGIC OBJECTIVE
To secure the growth capital necessary to:
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Launch an aggressive marketing campaign
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Develop technology and services
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Develop and expand markets and distribution channels
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Increase sales force
THE COMPANY
MoonBeam's proprietary online publishing system provides users with
the easiest, fastest, most flexible, and economical means of delivering
print communications on the market today. Combining the flexibility and
interactivity of the web with advanced database driven digital printing,
MoonBeam gives organizations the agility to produce on-demand narrowly
targeted print documents. Additionally, the MoonBeam solution centralizes
the print process, saving users time finalizing their print order and
saving the clients' money by processing orders together.
Companies can now:
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effect cost savings using a "just in time" document
assembly and delivery system which eliminates the problem of too many or
too few documents
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quickly—and affordably—respond to market demand,
maximizing sales opportunities and minimizing sales costs
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realize a higher return on investment in all print communications with a
combination of precision-targeting and unrivaled matching of print need
to print run
How it Works
MoonBeam provides a web-based order entry system that allows
anyone—from corporate to consumer end-users—to select, edit,
assemble, and deliver products in any quantity. These print products are
customized using our "point and click" design tools. These
newly developed documents are orderable through the company's
proprietary storefront application, and printed by the company's
high-end digital presses. Those corporate customers that require standard
lithographic printing and storage will be serviced by partnerships with
national fulfillment houses, giving customers a complete "pick,
pack, and deliver" solution.
PRODUCTS & SERVICES
MoonBeam's core product and service offerings are as follows:
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Online Order Entry:
An easy-to-use web-based order entry system that enables organizations
to assemble and deliver targeted print runs. MoonBeam's process
has the built-in intelligence to determine which printing press or
methodology is best suited and most economical for that particular print
job and assign print vendors, thereby automatically lowering print costs
by printing centrally.
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Online Editing:
The process enables users to create and recreate "live"
documents, with little or no design training, that can be output via the
most efficient and cost efficient print option available. Leveraging the
flexibility and interactivity of the web, a "live"
document is a print product that is easy to create, customize (promoting
reuse), and deliver in economic quantities. (Live documents are more
effective than static documents because they are based on the most
current and relevant information. They are less costly because they are
adapted from existing documents and design elements.)
Using the company's online design tools, customers can now prepare
documents to be printed in runs of 250-10,000 with an economy that rivals
traditional lithographic printing by eliminating waste, and improving
response rates through documents that are "on target and on
time."
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Digital Printing:
MoonBeam owns and operates a digital printing press and several large
format printers as well as commercial-grade copy machines (both color
and black and white). The company's relationships with other
strategically deployed digital press operators assures uninterrupted
production during peak output times without further capital expense.
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System Integration:
MoonBeam's software engineers build customized print on demand
solutions across all vertical markets. The company's integration
services are provided directly to the end user or through an
"e-print" authorized web shop. MoonBeam's solutions
include mass runs of identification cards, editable documents issued
from complaint centers, brochure requests for colleges, editable
business cards for local business, aftermarket sales programs,
personalized travel brochures, brandable sales kits for channel
partners, and more.
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System Integration for Fulfillment Houses:
Fulfillment houses store and ship printed materials as well as other
products for large enterprise clients on an as-needed basis. However,
new print technologies that reduce paper overhead are posing significant
challenges to fulfillment houses that are premised on "store and
retrieve" business models. MoonBeam provides consultation and
systems integration enabling fulfillment houses to modify their existing
systems to more efficiently execute orders from existing inventories;
moreover, MoonBeam will help migrate these companies to a
print-on-demand environment that will keep them viable and competitive
as the industry moves toward a "virtual" warehousing (or
point, click, and fulfill) approach.
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Database Driven Marketing Programs:
From "affinity" marketing efforts to event-driven
initiatives or special one-time offers, the company's storefront
technology enables organizations to rapidly and affordably ramp up a
print-based campaign. Launched from websites with ties to backend
databases, or via a MoonBeam storefront, marketing departments can
compose and deliver customized documents in real time, based on the
marketing objectives of a particular campaign, and further personalized
using specific information gleaned from customer profiles housed in
their database.
MoonBeam will generate revenues by:
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Fee Per Transaction
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Programming, Systems Integration, and Consultation
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Printing
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Database Management
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Report Generation
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Specialized Identification Card Programs
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License Fees for Specialized Software Programming (Centralized Print
Platform, Restaurant Complaint Center Management, Automotive Sales
Program, Self-service print center)
TARGET MARKETS
MoonBeam will target potential solutions partners (printers, fulfillment
houses, web design shops) and marketing executives with Fortune 5,000
companies. MoonBeam's e-print solutions support strategic business
functions for leading companies in every industry, including:
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Hotel/Hospitality Industry
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Cruise Lines
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Car Rental Companies
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Credit Card Companies
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Insurance Companies
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Financial Services
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Healthcare
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Pharmaceuticals
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Government
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Telecommunications
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Retail
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Insurance
MARKETING
The company's initial marketing campaign will focus on servicing a
limited number of companies in select strategic markets (e.g., strategic
solutions partners—web shops, fulfillment houses,
printers—and Fortune 5,000 organizations). This will enable the
company to efficiently and expeditiously prove the value of the
technology, accelerate profitability, and carve out niche markets as it
expands into other industries and aggregates market share.
MANAGEMENT
MoonBeam's senior management combines digital printing, information
technology, fulfillment, and marketing experience. The company's
CEO has founded several successful companies, including a print supplies
distributor that was sold to a publicly traded company.
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