Online Publishing System



BUSINESS PLAN     MOONBEAM PUBLISHING


11050 Sterling Road
Newark, New Jersey 07102


Combining the flexibility and interactivity of the web with advanced database driven digital printing, MoonBeam gives organizations the agility to produce on-demand narrowly targeted print documents.


MISSION STATEMENT

To develop a profitable, fast-growing company whose core print products and print delivery systems help clients (Fortune 500 companies, franchises, government agencies, etc.) save time to market and control expenses on print and marketing programs. MoonBeam's proprietary process enables these companies to realize the benefits of "live" print documents which are more focused and printed in smaller quantities to reflect the shorter window of opportunity for sales in today's fast-paced economy.

STRATEGIC OBJECTIVE

To secure the growth capital necessary to:

THE COMPANY

MoonBeam's proprietary online publishing system provides users with the easiest, fastest, most flexible, and economical means of delivering print communications on the market today. Combining the flexibility and interactivity of the web with advanced database driven digital printing, MoonBeam gives organizations the agility to produce on-demand narrowly targeted print documents. Additionally, the MoonBeam solution centralizes the print process, saving users time finalizing their print order and saving the clients' money by processing orders together.

Companies can now:

How it Works

MoonBeam provides a web-based order entry system that allows anyone—from corporate to consumer end-users—to select, edit, assemble, and deliver products in any quantity. These print products are customized using our "point and click" design tools. These newly developed documents are orderable through the company's proprietary storefront application, and printed by the company's high-end digital presses. Those corporate customers that require standard lithographic printing and storage will be serviced by partnerships with national fulfillment houses, giving customers a complete "pick, pack, and deliver" solution.

PRODUCTS & SERVICES

MoonBeam's core product and service offerings are as follows:

Using the company's online design tools, customers can now prepare documents to be printed in runs of 250-10,000 with an economy that rivals traditional lithographic printing by eliminating waste, and improving response rates through documents that are "on target and on time."

MoonBeam will generate revenues by:

TARGET MARKETS

MoonBeam will target potential solutions partners (printers, fulfillment houses, web design shops) and marketing executives with Fortune 5,000 companies. MoonBeam's e-print solutions support strategic business functions for leading companies in every industry, including:

MARKETING

The company's initial marketing campaign will focus on servicing a limited number of companies in select strategic markets (e.g., strategic solutions partners—web shops, fulfillment houses, printers—and Fortune 5,000 organizations). This will enable the company to efficiently and expeditiously prove the value of the technology, accelerate profitability, and carve out niche markets as it expands into other industries and aggregates market share.

MANAGEMENT

MoonBeam's senior management combines digital printing, information technology, fulfillment, and marketing experience. The company's CEO has founded several successful companies, including a print supplies distributor that was sold to a publicly traded company.

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